Most people know the reason why there are no windows or clocks visible in casinos. If not, it is so that keen gamblers can focus on playing and won’t be destructed by the time announced via clocks. The window also subtracts from players attention, and most casinos prefer the punters to stay longer, which could be compromised by seeing that it is getting late via the windows. Many feel it only design gospel and that it won’t work in keeping players hooked for longer. When it comes to finding out, just how effective these casino designs are, it is best to turn to facts proved via research. The short version is that dark, maze-like designs are much more successful in the design of casinos than we might think.

Ignore the Odds – Focus on Spending Money

Any business based on getting an individual to ignore all the odds and to spend lots of money invests in ensuring that everything works towards a specific goal. Conventional wisdom does not work. The casino design or the layout of casinos, which most think is classic, actually comes from the designs of Bill Friedman, a gambling addict. He became a professor at the Universality of Nevada Las Vegas and lectured in casino management. To transform any hotel, he took over; he first studied more than eighty of the most successful casinos in Nevada. The main focus of the study was to determine what attracted individuals to the casino. The games are the same at all casinos; what is different is the packages. According to Friedman, he based his studies a bit later on what percentage of the casino visitors gambled and the rate of returning gamblers, because nothing else really mattered.

Dominate the Competition by Design

Friedman’s findings became a book called Designing Casino to Dominate the Competition. The 630-page book includes all the analysis by Friedman as well as the design elements proved to be part of casinos’ success. Tracking casino in Nevada and across the globe finished in 1990 and the conclusions by Freidman all based on his findings. These included his observations, combined with elements of success, including casinos making the highest amount of money by attracting the most gamblers. Friedman’s analysis also included the evaluation on casinos based on the number of slot machines, slot wins, slot occupancy rate and the number of players. He further studied this by evaluating the slot-to-room ration, while focussing on the number of players that came from other competitors to these successful casinos.

Thirteen Principles – Friedman’s Analysis

The Friedman principles include the arrangement of gambling equipment/games placed immediately in the casino entrance. The maze-type layout that is wide, long and features aisles and straight passageways. High ceilings vs low ceilings and great decorations vs gambling machines use as décor. Gambling equipment beat emphasised via pathways. Successful hotels mostly place the casino near the entrance, have few décor items inside, and the ceilings are low. The layout of the premises is designed to lead visitors back to the casino gaming area, and that is called casino design in action.