The competition between thousands of online casinos makes it the most competitive and the fastest growing industry in existence. The design of the virtual casino is its display window to the world, which makes the layout extremely important. The lobby is what attracts new players and motivate regulars to return. There are quite a few things that count towards a successful display:
- The theme or overall design of the casino must be attractive enough to get the attention of scrollers passing by.
- The navigation should make it easy to change from different sections and to access various games quickly.
- What will motivate any player to linger longer on the site is a large selection of games by top developers.
- What motivates new players to register with the casino is a vast selection of offers, promotions and bonuses.
- New members might overlook high security and prioritizing the privacy of the player, but it is what will attract the high rollers and more experienced players.
- 24-hour support is a must with casinos catering to players from around the globe
Attracting passers-by to become visitors, then members and loyal players all depend on the design. The passers-by will only stop to investigate further if the model makes an impression.
Most common designs used by online operators include that used by on-land casinos. These include blinking lights in various colours, a vivid design style and a feel of a crowded place where several others meet. This design style usually also offers sounds like the jingle of winning coins or a list of winners. Its all based on recreating a land-based casino environment that generally goes with joining the fun in a crowded place. It is perfect for players that think of casinos as a place where many gathers.
Some passers-by will find this type of stereotype casino designs annoying as they want something new. Several of the top brands took notice and redesigned to appeal to the modern age players. It’s the opposite of bright colours and flashing advertisements. While most visits a land-based casino to enjoy the energy of the crowd, those who visit online casinos want to get rid of the stress of the day. The backgrounds are less busy and more stylish, and the whole layout is about convenience.
Game descriptions allow the player to know more about the game before they even select to play it. No one has hours to try game after game to only find it is not their playing style. Game filtering is vital; it allows the member to choose sets from his/her favourite developer. Screening can also enable the player to get straight into bonus games, high or low volatility game or select the theme that suits their current mood or desire best. It’s the little details that appeal to players. The bonus offerings need to provide great value with easy to spot wagering requirements; an online casino is seen as a place of convenience.